Shipping and Freight Guide for Startups

It’s a brave new world where fast delivery is the rule rather than the exception. Consumers these days expect businesses to send their goods or products right at their doorsteps and as soon as possible. It’s a way of life that makes our day-to-day breezier and hassle-free. As they say, times really have changed and every business must learn to adapt to it.

But while door-to-door deliveries could mean greater comfort to customers, it can be a totally different thing altogether for people managing the whole business. It’s not as easy as it seems, especially for startups. So much planning, time, and effort have to be put in logistics to make things work in full swing. Apart from that, they also have to be smart about their budget because the last thing they want is to shell out more money than their businesses can probably afford.

But don’t worry, we are here to give you a definitive guide on shipping and freight and here’s everything you need to know to cover the basics:


First off, it’s important that you understand that shipment costs largely vary depending on these factors: speed, weight, distance, and volume.


Let’s start with speed. How long does a customer have to wait for their orders to arrive? This is just an example of a question you need to ask yourself if you want to have an idea of the shipment cost. 

Generally speaking, the more urgent the delivery is, the more expensive its shipping fee is. If you are in the food industry and you have perishable items to deliver, you would want your customers to receive them as fresh as possible. After all, you would not want to have spoiled good food yourself, right? It would definitely hurt your brand’s reputation, so you need to prepare a thorough budget plan for that kind of shipment.


Next is weight. If you are in the business of selling lightweight products, say, cosmetics, then shipping these items should not be much of a problem. However, it’s an entirely different story once you ship heavy items like furniture. Just like speedy deliveries, weighty packages could make you spend more than the average cost of shipment. It makes sense because heavier parcels may need more manpower to deliver.

Each carrier has a different set of rules in terms of weight. Some of them employ a fixed rate for packages weighing a certain range of mass (i.e. 50-70 lbs). Anything that goes beyond that would be more costly to ship. This means it would be beneficial for you to compare rates before choosing a transport service for your company. It goes without saying that you have to be very well aware of your products.


The distance between your carrier and your recipient’s address is also an important factor as to why shipping fees can increase higher than the regular shipping rate. Of course, this one is a given but also consider the time the carriers spend in transit is affecting their overall work too, which is why sometimes you’re usually charged for longer distances because you’re paying for both their time and fuel. 

To cut down on these types of charges requires a little bit of extra effort. Research about the shipping zones that your transport company uses in order for you to have a better idea of how much you would need to shell out.

While speed, weight, and distance usually add to the cost of your shipment, volume can also save you some dollars. Freight shipping or shipping in bulk gives you the option to ship everything in one go and from one destination. You can do this in several situations such as having a big sale at your local store. This way, you avoid having to contact your carrier over and over again to ship your items separately, which is definitely not that cost-efficient. You might even get discounts from your freight transport provider if you are able to maintain a harmonious relationship with them. 

You can check out Farlow Transport for this. They’re a Brisbane freight transport company that offers reasonable prices for this kind of service.

Return Policy

Raise your hand if you have ever returned a package to a seller because it’s the wrong color, size, design, or simply because you changed your mind. We’re willing to bet that most of you, if not all, have your hands up in the air. This is a very important aspect of shipping. And whether you like it or not, people are going to look at your return policy before they purchase your products, which is why having a good working relationship with a trusted and reliable transport service company will help you manage logistical issues like this so you don’t have to deal with it alone.

Despite that, it does not necessarily mean that your profit is bound to decrease. It’s how you are able to manage situations like this that will determine your financial gain. 

Now, when you come up with a return policy, make sure that you do it in a way that lessens the burden of the customer. By keeping things simple for them, there’s a higher chance that customers will keep patronizing your shop. 


Unless you are living under a rock, you know that unboxing videos are all the rage nowadays, which means they’re also a great way to raise brand awareness and generate leads. 

As a general rule of thumb, when you sell your products on marketplaces, you are required to follow a certain set of criteria when it comes to packaging. With this, all you have to do is to keep your packaging sturdy and firm. It’s the only way you can assure your customers that their orders are safe and sound. It would also help that you deliver them via reputable carriers, like this Brisbane freight service company, who will take good care of your parcel. Trust us, it would really mean a lot to them.

If, however, you are selling directly from your shop, then treat it like a golden opportunity to be original and imaginative. Give your customers a wonderful unboxing experience and you’ll be surprised how word could spread like wildfire.

We understand that different businesses have different shipping needs, and so, for a more detailed and accurate quotation, go ahead and contact Farlow Transport via call (07 3137 6163 or 0409 544 490) or send them an email at