7 Tips to Find the Right Shipping Company for Your Business

Shipping is an essential part of business, and every big-time CEO would tell you that finding the right shipping company is no child’s play. For one, a shipping company determines the quality of experience that consumers have when it comes to delivery. A study conducted by Mycustomer revealed that 66% of shoppers are likely to patronize a retailer that offers the best shipping options.

Beyond the surface level, this translates to repeat sales and increased revenue. This means that finding a shipping company for your enterprise can actually lead to your success. Similarly, doing it with reckless abandon can also impede your growth and sustainability.

With so much gravitas inherent in shipping, it’s easy to think that finding the perfect freight transport company would be costly. It’s not even a surprise anymore that many companies have fallen into this false belief – partnering with a courier that, more often than not, fails to meet their standards, thereby taking a toll on their customer satisfaction rate.

But truth be told, finding the right transport company isn’t really a grueling task that breaks the bank. In fact, you can do it right just by following these 7 easy tips!

1. Know your product.

This is the first and foremost thing you need to remember when you are on the lookout for a courier. Are you selling perishable goods? Do you have products that are very fragile? It’s important to review and answer such questions because shipping companies have varying services they can offer. Some will meet your needs, some will not. Plenty of couriers charge you more when your items exceed the standard in terms of size and shape, while there are others that can be quite lenient. You may also encounter others that do not ship expensive products, so be mindful of that.

2. Consider where your market is.

The logic behind this is simple. If you have buyers from other countries, it only makes sense to partner with a courier that includes international delivery options. If you haven’t stepped into the international stage, you might be able to save a few bucks by choosing a courier that focuses more on local deliveries.

3. Take note of the delivery speed.

We’re willing to bet that most of you here have tried online shopping. It’s convenient because you need not go out of your way to buy the things you’ve been looking for. The only downside is that you have to wait some time before you get a hold of your bought items. This can rile up a few shoppers. Believe it or not, some of them really have zero patience. On top of that, some perishable goods really can’t afford to remain in transit for a few days.

This is why it’s necessary for you to look at couriers that have fast delivery options, such as same-day shipping, even if it is at a slightly higher cost. If you are transporting to international countries, the ideal waiting time for customers is two to three days, so give some thought to that.

4. Choose the one with a good tracking service.

Customers always want to stay in the loop when they buy stuff. They want to know whether their package is going to get delivered today, tomorrow, or the day after that. Likewise, they also want to know if there are delays so they can manage their expectations a little bit. They feel much more relieved when they can keep track of their products, which, in turn, only makes you a trustworthy merchant. Thankfully, a lot of shipping companies have websites where customers can stay updated regarding their packages. You just have to choose the one that looks and feels good to you as a customer yourself.

5. Take note of insurance policies.

Sad as it sounds, not all shipping companies provide insurance. Don’t get us wrong, it’s not a bad thing. However, it’s a good idea to have one because it can also reflect or say a lot about you as a merchant who is capable of taking responsibility. Meaning to say, your customers would really appreciate it if you give them the assurance that anything stolen, lost, or damaged would be replaced or reimbursed. You can find a lot of couriers out there that offer shipping insurance at reasonable costs.

6. Compare shipping costs.

Of course, money would never be off the table. It would always come down to that for online shoppers. Having low-cost shipping fees would most likely encourage them to buy from you more often, as compared to retailers who impose an exorbitant amount just for shipping alone. Not only does it allay some of their financial worries, it also builds their loyalty.

Nonetheless, you should still consider your potential profit and losses. This means that you really have to do some research about the couriers you are eyeing. As we said earlier, some of them have higher rates than others depending on your needs.

7. Study their reputation.

Has the company been getting a bad reputation? If yes, you might want to steer clear of it. On the other hand, if the shipping company you are looking at has been gaining massive waves in your industry, then give it consideration. By studying the reputation of each courier, you’ll be able to narrow down your list and apply the tips we previously mentioned.


Regardless of your enterprise, choosing the right shipping company is a matter that shouldn’t be glossed over. No matter how big or small your company is, shipping plays a crucial role in determining the long-term success of a business.

Now, this definitive guide might be an easy checklist to complete. Yet, with the plethora of transport companies popping out, you might find it difficult to really find the right one. Lucky for you, if you are looking for a transport company in Brisbane, Farlow Transport is just what you need. Take a look at the services offered here to see what complements your needs!